Introducing The North Shore Collection: A Swim Collection Inspired by Minnesota, Made with Purpose

Most swim collections launch at the beginning of summer.

We're launching ours at the end.

Because this collection is about something bigger than swimwear.

This summer, we watched devastating wildfires impact forests, wildlife, and communities across Minnesota and Canada, reminding us how quickly the places we love can change. As a Minnesota-proud company, we felt called to do more than simply watch from afar. We wanted to create a way for our community to come together and make a meaningful impact.

That's why we created The North Shore Collection.

Inspired by the beauty of Minnesota's North Shore, the Boundary Waters, and the lakes that shaped our story, this collection is our way of giving back to the places that have given us so much.

The collection features two timeless prints inspired by classic Northwoods summers: Red Gingham, reminiscent of picnic blankets, cozy cabins, and weekends at the lake, and Bandana Bay, a modern take on the iconic blue bandana that captures the spirit of adventure, open water, and life Up North. Together, these prints celebrate the nostalgia, beauty, and traditions that make Minnesota summers unforgettable.

For every item sold, $5 will be donated to Save the Boundary Waters, a nonprofit dedicated to protecting and preserving the Boundary Waters Canoe Area Wilderness. Your purchase helps support conservation, protect wildlife habitat, and strengthen efforts to preserve one of Minnesota's most treasured natural landscapes for future generations.

Following this summer's devastating wildfires, these efforts are more important than ever. Your purchase helps support the long-term protection and restoration of the forests, waters, wildlife, and communities that make this region so special.

Every swimsuit becomes more than something you wear.

It becomes a way to protect the places we paddle, swim, hike, and gather. It becomes an investment in cleaner lakes, healthier forests, thriving wildlife, and the future of Minnesota's wilderness.

As a Minnesota-made company, our story began on these waters.

We tested our swimsuits jumping off docks, paddling quiet lakes, spending weekends at the cabin, and making memories with the people we love. Those moments inspired Wild Isles Swim, and they inspired this collection.

We believe that when nature gives us so much, it's our responsibility to give something back.

The North Shore Collection is our invitation to do exactly that.

Together, we can make waves that reach far beyond the shoreline.

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